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Horst Dassler (1936-1987), Adidas : il a inventé le marketing sportif à coups de cadeaux - Capital.fr
Horst Dassler, Adidas, and the Commercialization of Sport - Case - Faculty & Research - Harvard Business School
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Horst Dassler, Adidas, and the Commercialization of Sport Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies
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SPORT & POLITICS on Twitter: "Jean-Marie Weber, Horst Dassler's Adidas bagman + ISL director, passed away. He was the architect of the biggest corruption system in Olympic sports and created the blueprint
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